PSG Grant: A Game-Changer for Your Business Launch – How to Maximize its Potential

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PSG Grant- A Game-Changer for Your Business Launch - How to Maximize its Potential - Lemonade

Unlock the potential of your business with the PSG Grant! If you’re a small and medium-sized enterprise (SME) in Singapore, this game-changing grant could be your ticket to success. Whether you’re looking to launch a new venture or boost your existing business, the PSG Grant offers financial support for pre-approved solutions across various domains.

In this article, we’ll explore how you can maximize the potential of the PSG Grant to transform your business into an unstoppable force in the market. From professional eCommerce websites to top-notch digital marketing solutions, we’ve got you covered. So buckle up and get ready to take your business to new heights with the power of PSG Grant!

What is PSG Grant and who is eligible

The PSG Grant, or Productivity Solutions Grant, is an initiative by the Singaporean government to support SMEs in their digital transformation journey. It offers financial assistance for pre-approved solutions across various sectors such as retail, food services, logistics, and more. By leveraging this grant, businesses can access cutting-edge technologies and tools to enhance their productivity and competitiveness.

To be eligible for the PSG Grant, your business must be registered and operating in Singapore. You should also have a minimum of 30% local shareholding ownership. 

This grant is available to local SMEs and covers up to 50% of their eligible costs, with a total funding cap of SGD $30,000.

The “PSG Journey” for Small Business

Using the SGD $30,000 funding cap combined with the SkillsFuture Enterprise Credit (SFEC), here is a suggested journey (for the best online presence) and to improve your business.

You should first be familiar with the field of digital marketing. With all the grants available, you may not have to do it yourself, but knowing the basics helps you to make better decisions when working with agencies.

  1. Attending a WordPress Website Creation Course can help you gain a better understanding of best practices and terminology of WordPress and Woocommerce – estimated cost SGD $123
  2. Learn more about Digital Marketing Strategy so that you can make a better decision on your marketing path for your business- Estimated Cost SGD $338

    Having mastered all the basics, it’s time to start building your online presence.

  3. Using a PSG vendor to build your eCommerce website helps you to save time. A professional web design agency can help you with the plans for your organization. PSG eCommerce Website is estimated to cost – SGD $3,000.
  4. Improve your search engine ranking by hiring a professional SEO agency. You can get a SEO PSG Package from SGD $3,000
  5. Consider to improve your brand awareness with Digital Marketing, you can also consider hiring a social media marketer from SGD $5,000 within the PSG Package

The following are some recommendations for agencies/academies that you may be interested in.

WordPress Website Creation Course

There are a few prominent WordPress courses that you can consider. Learning the basics of WordPress helps you better understand why a lot of businesses, like Ninja Van, have chosen to use it.

Equinet Academy’s WordPress Website Creation course provides a detailed explanation of how to build a WordPress (Woocommerce) website without coding knowledge. Additionally, they address details such as page speed improvements and website security and maintenance, ensuring your website will be able to last for years to come.Their two day course is supported by a 95% grant which costs less than SGD $123 to attend. Click here to learn more about the course.

Digital Marketing Strategy Course

Equinet Academy also offers the Digital Marketing Strategy Course.The course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who wish to gain a complete understanding of digital marketing strategy, campaign development and implementation.

The course covers topics such as setting KPIs, understanding the marketing and digital landscape of your business, and the technical aspects of setting up and implementing your digital marketing campaigns.

The 2 day course fee starts from only SGD $337.44 after the Skills future grant which can also be further offset by Skillsfuture Enterprise Credit (SEFC)

Get a Professional eCommerce Website with PSG Grant

The PSG Grant offers financial support to small and medium-sized enterprises (SMEs) in Singapore. It aims to help businesses enhance their capabilities by adopting digital solutions. One of the pre-approved solutions under the PSG Grant is getting a professional eCommerce website.

Lemonade provides eCommerce PSG Solution, one of the most affordable packages on the PSG vendor list. Lemonade covers all technical aspects of building a site and optimizing it for e-commerce sales.

With the PSG Grant covering up to 50% of qualified costs for SMEs, getting a professional eCommerce website is now within reach.

Get a Professional Social Media Marketing Solutions with PSG Grant

With the PSG Grant, businesses can now access professional social media marketing solutions at a subsidized cost. This means that even small and medium-sized enterprises (SMEs) can leverage the power of social media or search engines to boost their online presence without breaking the bank.

IceCube Marketing offers a series of marketing solutions under the PSG Grant ranging from SGD3,500 to SGD 5,000. They offer both 3 months SEM packages that will give almost-instant results.

A Facebook and Google Partner Agency, Ice cube Marketing has also achieved outstanding results and customer reviews since it was founded in 2015.

Learn more about their PSG Package here.

Brew Interactive offers 1 year SEO services starting from SGD 5,000 for a SEO marketing plan.

Brew Interactive offers not only SEO, but also social media marketing including Facebook and Tik Tok.

Learn More about their PSG Package here.

Get Professional Business Consultation from SME Centers. 

Are you aware that Enterprise Singapore has launched SME Centers that provide professional business advice to businesses?

It is strongly recommended that you approach SME Centers if you are in need of any consultation to boost your business. The SME Centers are non-profit and offer free consultations.

You can book an appointment with them through their website


Get your hands on PSG Grants and SkillsFuture Grants today! Learn valuable digital marketing skills while utilizing financial assistance from these grants – paving the way for a successful business launch.

Remember: The game-changer for your business launch lies within your hands – seize it now.

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