How to Grow Your Ecommerce Website in Singapore in 2024

Reading Time: 12 minutes
How To Grow Your Ecommerce Website In Singapore In 2024

With an ever-increasing number of people shopping online and 11 days of Gazetted Public Holidays for 2024 with 5 long weekend,  it’s crucial for businesses to have a strong and captivating eCommerce store. According to Statista, The number of users in the E-commerce market in Singapore was forecast to continuously increase between 2023 and 2028 by a total of 1.3 million users (+32.5 percent). In this blog post, we’ll explore some key strategies and techniques that will help you optimise your eCommerce website and drive more traffic and sales.

Choose a good ecommerce website design for your store

When it comes to eCommerce website design, first impressions matter. Your online store needs to have an attractive and user-friendly design that captures the attention of your visitors right from the start. A good design should reflect your brand identity and create a seamless browsing experience for your customers.

Start by choosing a clean and modern layout that aligns with your industry and target audience. Optimise the use of colours, fonts, and imagery to create a visually appealing website. Ensure that your navigation is intuitive, making it easy for customers to find what they’re looking for with just a few clicks.

Remember, simplicity is key when it comes to eCommerce website design. Avoid cluttering your pages with excessive information or too many elements that could overwhelm visitors. Keep things organised and ensure that every element serves a purpose in guiding users towards making purchases.

If you need some ideas on ecommerce web design, Lemonade has a focus on user experience in our ecommerce web design. View more of our Lifestyle Websites work here for some inspiration.

If you are intending to create your own websites, here are some best woocommerce themes that you can choose from. 

Choosing the right ecommerce platform for Your business

As your business grows, you need a platform that can accommodate increasing traffic and sales without compromising on performance. Look for platforms that offer flexible hosting options and can handle high volumes of transactions.

Take into account the features and functionality offered by the platform. Does it have built-in SEO capabilities? Is it mobile-friendly? Can it integrate with other tools and apps you use for marketing or analytics? These factors will determine how well-equipped your ecommerce store will be in terms of attracting customers and providing an optimal user experience.

By making a careful selection when choosing an ecommerce platform, you’ll set yourself up for success from the start. Don’t rush this decision; invest time in researching different options to find one that suits your unique business requirements.

There are 4 main ecommerce platforms that you can choose from, namely: WordPress, Shopify, wix and magento. If you need some help in choosing the right ecommerce platform, consider reading this article from Adeva. They have given a very detailed breakdown of each platform.

Use Rankmath to help you boost Organic ranking on Search Engine

Rankmath has also been the first choice for SEO tools for WordPress by Lemonade.With Rankmath, you can easily optimise your meta tags, create XML sitemaps, analyse keyword density, and even track the performance of your keywords. One of the most powerful functions of rankmath is the ability to generate product Schema. 

A product schema creates properties such as price, reviews, rating, offers, and product description. These properties can be displayed on Google, which can help entice your customers to check out the products they are searching for.

Learn More about Product Schema in this article written by SEOClarity: A Look at Product Schema for Ecommerce SEO

By using Rankmath to enhance your website’s SEO efforts, you are giving yourself a competitive advantage by increasing the likelihood of appearing higher in search engine rankings. This means more visibility for potential customers searching for products or services related to what you offer on your ecommerce store. So make sure to leverage the power of Rankmath when looking to boost organic traffic and grow your online business in Singapore!

Use AI integrated chat feature to boost customer experience

Your customers are the lifeblood of your ecommerce business, and providing exceptional customer experience is crucial to keep them coming back. One effective way to boost customer experience is by using an AI integrated chat feature on your website.

With AI technology, you can provide instant assistance to your customers, answering their questions and resolving their concerns in real-time. This not only saves time for both parties but also creates a seamless and personalised shopping experience. The AI chatbot can learn from customer interactions and provide tailored recommendations based on their preferences, leading to increased sales conversion rates.

Here are some 3rd party providers that provide integration straight to your woocommerce website. 

  1. Bot Penguin (Starting from $0, Rated: 4.6 out of 5)
  2. My Alice (Starting from SGD $85/month, Rated: 4.5 out of 5)
  3. Chatbot (starting from SGD $75/month, Rated: 4.4 out of 5)


Woocommerce plugins for better navigation

Ensuring a seamless shopping experience for your customers is crucial. One way to achieve this is by utilising plugins for better navigation. 

Smart Product Filters 

Smart product filters allow your customers to easily narrow down their search results based on specific criteria such as price range, colour, size, brand, and more. This not only saves them time but also helps them find exactly what they’re looking for without getting overwhelmed by a large number of products.

WooCommerce has its own product filter plugin that costs about SGD $120/year. However, we feel that the plugin only offers basic functionality. It is rated only 2.5 out of 5, but we can see that most of the issues are due to compatibility problems.

Product Filter for Woocommerce creates a better user experience

If you are using Divi Builder for your Ecommerce website, consider using a Divi Compatible Product filter by Divi Next, costing about SGD $200 (One Time Fee). 

Mega Menu for your Ecommerce

You can also use a mega menu on your website to showcase more featured products.

Divi Supreme Mega Menu (SGD $60/year) is an easy to use and easy to set up plugin that you can use on your divi website.

Use Mega Menu By Divi Supreme can help to feature products for easy navigation

It can also create badges that you can use to add a sale badge on the product or perhaps a “best buy” badge on the products to entice customers.

Woocommerce plugins that boost your conversion rate

When it comes to boosting your conversion rate on your WooCommerce website, using the right plugins can make all the difference. 

Countdown Timer to create Sense of Urgency

One popular plugin is the Countdown Timer plugin (SGD $35/one time) , which creates a sense of urgency and encourages customers to take action before time runs out.

Countdown timer for Woocommerce helps to create urgency


Exit Intent Pop Up – A Reason to Stay

Another powerful plugin is the Exit-Intent Popup plugin, which displays a targeted message or offer when a visitor is about to leave your site. This can help capture their attention and give them a reason to stay and make a purchase.

If you are building your woocommerce with Divi, you should consider Divi Supreme pop up Extension (SGD $60). Divi Supreme is a multi-purpose plugin that comes with a variety of features, in addition to the popup feature. Lemonade gave it a 5-star review!

 Exit Intent Pop up in Divi Supreme

Purchase with Purchase- A Reason to Buy More

Fancy a “Purchase with Purchase” feature on your Woocommerce site? You should consider using Woocommerce Bundle Product Plugin (SGD $90/year). You can also use it to encourage upselling related products by providing discounts when buying both together. 

Product Add on with Bundle Product Plugin for Woocommerce

Integrate with the right payment gateway to reduce cost

Integrating the right payment gateway into your ecommerce website can significantly reduce costs for your business. By choosing a payment gateway that offers competitive transaction fees and low processing rates, you can optimise your profit margins and increase revenue.

Additionally, integrating with a payment gateway that supports multiple currencies can help you expand your customer base and reach international markets. This allows customers from around the world to make purchases in their preferred currency, making it more convenient and seamless for them while reducing conversion fees for your business.

Hitpay Payment offers a slightly lower transaction fee as compared to other payment gateway.
While going to PayPal for a credit card will cost 3.9% + SGD $0.50 on transaction fee, Hitpay costs only 2.8%+ SGD $0.50 (Singapore Credit Card).

Hitpay also provides many Buy-now-Pay-later features that can entice your customer into buying more. 

Integrate with the right shipping provider to increase productive

Integrating with the right shipping provider is crucial for your ecommerce store’s productivity. By choosing a reliable and efficient shipping partner, you can streamline your order fulfilment process and ensure timely delivery to your customers.

A good shipping provider will offer various shipping options, allowing you to cater to different customer preferences. They should also provide real-time tracking information so that both you and your customers can stay updated on the status of each shipment. Additionally, integrating with a shipping provider that offers competitive rates can help reduce your overall shipping costs, contributing to better profitability for your business.

Opt in to use EasyParcel for a more convenient way to send your parcel across Singapore and to 195 countries.

Easy Parcel can also integrate directly to your Woocommerce Store. 

Integrate your Woocommerce store with Marketing Automation Tools

Marketing Automation is the most productive and highest ROI method. It offers a more personalised approach to reach out to your customers. 

Mailchimp Email automation is one of the marketing automation tools. You can utilise their automation features to create personalised emails, such as a welcome email with a discount coupon for customers who sign up on your website. Additionally, you can set up an automated email to encourage customers who haven’t made a purchase in the last 30 days to return. Furthermore, you have the ability to create reminders for customers to write reviews for your products, thereby boosting social proof.

Useinsider.com has published a highly detailed article on marketing automation. Within their article, they also mention various tools, such as SMS marketing and WhatsApp marketing, that can be utilised effectively. 

Woocommerce Plugins that boost your return sales rate

When it comes to running an ecommerce website in Singapore, one of the key metrics you should focus on is the return sales rate. This refers to the percentage of customers who make a repeat purchase from your store. To boost this important metric and increase customer loyalty, consider integrating Woocommerce plugins specifically designed for driving return sales.

Customer Loyalty and Rewards Plugin

One popular plugin is the Customer Loyalty and Rewards plugin, which allows you to create a rewards program for your customers. By offering incentives such as discounts or freebies for repeat purchases, you can encourage customers to come back to your store again and again. 

WPLoyalty (SGD $150/year, Review Rating: 4.8 out of 5) is one of the recommended plugins for points and rewards for your woocommerce store.

You can also consider WooCommerce Points and Rewards (SGD$ 250, Review Rating: 4.5 out of 5 ) which is a plugin created by Woocommerce Team. It is slightly pricier compared to WPLotalty, but being built by the WordPress Team, you can rest assured of its compatibility with your WordPress platform and the support it provides.

Consider employing some abandon Cart Recovery strategies

There can be several reasons why customers abandon their shopping carts before completing the checkout process. Some of these reasons include unexpected costs, a complicated checkout process, and distractions, among others.

To encourage customers to return and complete their purchases, consider implementing strategies such as using exit-intent popups, leveraging social proof, and offering free shipping. These tactics can help entice customers and increase the chances of conversions.

Read up this Optinmonster Blog on how you can recover your abandoned cart and maximise your revenue. 

Integrate Woocommerce with your social media to sell on multiple platform

One of the key strategies to grow your ecommerce website in Singapore is by integrating your Woocommerce store with social media platforms. By doing so, you can expand your reach and sell on multiple channels, increasing your chances of reaching a wider audience.

Social media platforms like Facebook, Instagram, and Pinterest have millions of active users who are potential customers for your business. By integrating your Woocommerce store with these platforms, you can create a seamless shopping experience for your customers. They can browse through your products directly on social media and make purchases without leaving the platform. This not only improves convenience but also boosts conversion rates as it eliminates any friction in the buying process.

You can refer to the guide provided by Meta on how to sync your products from Woocommerce to Facebook Market.

Consider selling on other platforms like Shopee Singapore or Lazada Singapore or even to Tik Tok Shop. Zetpy provides easy integration for SGD $30/month.


Optimised your ecommerce store speed for better user experience

Optimising the speed of your ecommerce store is crucial for providing a seamless user experience. Slow loading times can lead to frustration and ultimately drive potential customers away. To ensure that your website loads quickly, start by optimising the images on your site. Compressing them without sacrificing quality can significantly reduce page load times.

Another effective strategy is to minimise the number of plugins or scripts running on your site. Each additional plugin adds extra code that needs to be processed, slowing down your site’s performance. Remove any unnecessary plugins and only keep those that are essential for functionality.

We have prepared a guide on how to improve your wordpress website speed (step by step) that we believe will help in optimising your website speed. 

Secure your eCommerce store for a safer shopping experience

In today’s digital age, security is of utmost importance when it comes to running an eCommerce store. With online shopping becoming increasingly popular, it is essential to ensure that your customers’ personal and financial information is kept safe from any potential threats.

One way to secure your eCommerce store is by implementing SSL (Secure Socket Layer) encryption. This technology encrypts the data transmitted between your website and the customer’s browser, making it nearly impossible for hackers to intercept and decipher sensitive information such as credit card details.

Lemonade recommends using Wordfence or WPMUDEV Defender Pro to protect your website. Read up more on how to protect your website using WPMUDEV Defender Pro.

Case Studies and User Reviews Can Boost Customers’ Confidence and Organic Ranking

Case studies provide real-life examples of how customers have benefited from their products or services. By showcasing successful outcomes, you can instill confidence in potential customers, helping them make informed purchase decisions. 

Integrate the content to the category page

Create a post category for each of the product types that you wish to write about and create a Product Category template using Divi’s Theme builder, add in the blog module to the Product category page so that your users can see the content while they are browsing the products. 

Integrate Social Media Feeds of your customers’ Review

You can also make use of Flow Flow Social Media Feeds to add customers’ reviews to your category page that you have created. 

User reviews serve as social proof, providing authentic feedback from previous buyers. Positive reviews can build trust and credibility for the shopkeeper’s brand, while negative reviews can highlight areas for improvement, allowing the shopkeeper to address any concerns and enhance customer satisfaction.

Lemonade has created an Instagram Feed on the product category page of our ecommerce client. 

E-E-A-T For Your Content

To rank higher on Search Engine Organic Traffic with case studies and user reviews, be mindful of the E-E-A-T principle that Google looks for. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. When writing case studies and user reviews, it is crucial to demonstrate expertise by providing detailed information about the product or service being discussed.

This can include technical specifications, performance metrics, or any other relevant data that showcases knowledge and competency. Additionally, it is important to establish authoritativeness by presenting credentials or qualifications that position the shopkeeper as a trustworthy source. This could include industry certifications, partnerships, or notable achievements. Lastly, trustworthiness can be achieved by ensuring transparency and accuracy in the case studies and user reviews. It is vital to provide truthful and unbiased information, avoiding any deceptive tactics or false claims.

E-E-A-T goes beyond your content. There are also the technical aspect, the reputation and marketing as well as Operational and Performance E-E-A-T. Read up more on Why Building E-E-A-T Signals Is Vital For E-commerce Brands by Impossible marketing. 

Work with a experience web design company in Singapore

When it comes to growing your ecommerce website in Singapore, one crucial aspect is working with an experienced ecommerce web design company. With their expertise and industry knowledge, they can help you create a visually appealing and user-friendly online store that stands out from the competition.

A professional web design company understands the unique needs of ecommerce businesses and can tailor their services accordingly. They will work closely with you to understand your brand identity, target audience, and business goals. From there, they will develop a customised website that not only looks great but also provides a seamless shopping experience for your customers.

Additionally, if you work with a PSG Approved Vendor like Lemonade, you can receive up to 50% of grant for your ecommerce project. 

Key Factors to Consider When Selecting an Ecommerce Web Design Agency in Singapore

When it comes to finding affordable web design services in Singapore, there are a few tips that can help you make the right choice without compromising on quality. 

  1. Are they a boutique agency or part of a bigger firm
  2. What does their portfolio look like
  3. What is the budget
  4. Is the web-design agency experienced in digital marketing
  5. Do they have an in-house designer
  6. Do they have experienced project coordinators
  7. Does the web design agency plan for the bigger picture
  8. Check for reviews
  9. Does the company have their own blog
  10. A sustainable site

We have prepared a checklist for you too – How to Choose your web design agency [Checklist] 

Website Checklist Download This Checklist Lemonade - How to Choose your web design agency

Pricing and Packages for Ecommerce Website Design Services

The pricing for ecommerce website design services can vary depending on the complexity of your project, the features you require, and the agency you choose to work with. It’s important to find a balance between quality and affordability.

Some agencies offer fixed packages with set prices, while others provide custom quotes tailored to your specific needs.

With the increase in cost such as the GST increase in Singapore, the cost of web design in Singapore has drastically increased since 2019. Read up more about Cost of Web design in Singapore – Updated for 2024

Conclusion

We trust that the article has given you enough insights on how you can grow your ecommerce website in Singapore. This includes from creating awareness to generating interest and enticing their desire and finally returning back to your store for more purchase.

If you are interested in learning more about how Lemonade can help you to boost your ecommerce store, do reach out to us via our contact form or email.

Happy Selling! 

Related Articles