Corporate Website Redesign Process – A Comprehensive Guide

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Corporate Website Redesign Process A Comprehensive Guide

Redesigning a corporate website can pose complexities that differ from starting a website from scratch. Companies like MMC and non-profit organisations have seen significant benefits from their websites, attracting new business and requiring substantial marketing efforts. 

Without a well-thought-out plan, a website redesign could lead to loss of crucial data and pages, a decline in organic rankings, and ultimately a waste of the time and money invested in the original site.

To address this, Lemonade has developed a tailored process for website redesigns to guarantee that the updated website not only attracts a fresh customer base but also safeguards the previous marketing efforts of our clients.

Website Redesign Process 

Website Audit

The first crucial step is conducting a comprehensive website audit to assess the current state of your Corporate website. This involves evaluating information architecture, SEO performance, user experience, plugins, themes, and integration with third-party tools.


Prototyping and Design 

Once armed with valuable insights from the audit phase, it’s time to focus on web design for an enhanced user experience. Prototyping and user testing play a significant role in ensuring that the new design resonates well with your target audience.


Website Development

Moving on to interface development, revamping web pages and integrating third-party tools seamlessly are key priorities. Thorough testing is essential to iron out any glitches before going live.

Hosting, Maintenance and Security

Choosing an Enterprise-level WordPress hosting ensures reliability and scalability for your revamped site. Security hardening measures and speed optimization further enhance performance.

Read on as we delve deeper into processes.

Website Audit – Information architecture

The first step is conducting an audit of the existing information architecture. Information architecture refers to how content is organised and structured on a website to ensure intuitive navigation for users.

During the audit, it’s essential to assess the current sitemap and categorization of content. This involves reviewing menu structures, page hierarchies, and overall organisation to identify any areas for improvement or streamlining.

Assessing your sitemap on WordPress

The most effective method for evaluating the pages, posts, and custom content on your WordPress website is by exporting the list of posts across all post types into an Excel format. This enables you to analyse the content present on your current website and showcase additional vital details like meta titles, meta descriptions, and whether the content has structured schema implemented.

WordPress, by default, do not have such a feature and extract the content one by one can be time- consuming and ineffective. 

You can make use of export tools like the WP All IMPORT plugin (Estimated Cost: SGD 400 for eCommerce Website and SGD 200 for Corporate Website). 

How to use WP ALL IMPORT to export content

1. Download the WP ALL IMPORT plugin after your have purchase your copy.

2. Install the Plugin – Learn

3. Create a new export file. Note that you will need to create one file for each post type (e.g Posts, Pages, Projects..etc).

Create a new Export File using WP ALL IMPORT

4. Customised the Export File for information that you need, you can add the following fields:

Customised the Export File using WP ALL IMPORT

a. Title (Shows the Post Title)

b. Permalink (Shows the Url of the Content)

c. Categories (Shows the categories for post and projects)

d. Tags (shows the tags for post and projects)

e. If you are using RankMath, Add rank_math_title (for Meta Title)

f. rank_math_desscrition (Shows Meta Description)

g. Rank_math_schema_service (shows Schema)

h. rank_math_rich_snippets (Shows rich snippet)

The file will be downloaded to an Excel sheet, allowing you to view a comprehensive list of your current content along with all essential details.

Analysing your content performance using Google Analytics

Utilising the list of content and URLs, explore further into the analytics to identify high-performing pages and areas for enhancement. 

This can be achieved by examining your Google Analytics data (view Pages and Screens), focusing on key metrics such as average engagement time and significant events. 

Leveraging this data can assist in determining content to retain and aspects to enhance.

Tips: Be sure to set the date to show at least 1 year of data and create a filter with all your page screen names (Page screen name is the Title of the post). Input these data to the individual row of the page.

Analysing your content performance using Google Search Console

By utilising Google Search Console, you can access insights into your corporate web pages’ organic rankings. To do this, navigate to the report on your site performance and select “Pages” under the view Results section, which will display each page’s Clicks, Impressions, and Positions.

For a deeper examination, click on a particular page and choose “Queries” to unveil the keywords for which the page is currently ranking. These keywords can also serve as focal points for your SEO efforts.

This valuable information aids in determining which pages perform well for target keywords and assists in deciding which content can be repurposed or revised during a website redesign. 

Additionally, planning for internal link building to interconnect related content is beneficial. Internal links contribute to search engine organic ranking improvement and enhance the overall user experience on your website.

Tips: Combine all your post types into one Excel sheet (with different tabs) for a better view and understanding. 

Audit and improve your content information 

With all the content information listed, you can go ahead with the editing of the data. Improve it by editing your metadata (read What are Meta Tags).

To create a structure website, create schema for your content by making use of Rankmath Schema Markup tools 

Schema Markup tools assist Google in better understanding the content on web pages by providing structured data that describes the webpage’s content in a standardised format. This, in turn, helps Google display more informative and relevant search results, leading to enhanced visibility, richer search snippets, and potentially higher click-through rates for websites that utilise schema markup effectively.

Website Audit – SEO and User Experience

When it comes to redesigning a corporate website, conducting a thorough audit of the current SEO and user experience is crucial.

Begin by evaluating the current SEO performance of the website. Utilise Rankmath’s SEO Analyzer to generate reports for your existing site. Verify that all tests under “Advanced SEO” have been successfully passed; this verification will ensure that your current WordPress environment is suitable for use in the redesign process.

Rankmath SEO Analyzer Scoring

Assess the technology preferences of your users through Google Analytics. This data will offer valuable insights into the devices and technologies your visitors utilise when browsing your site, allowing you to tailor your web design strategy accordingly. If a significant portion of your users access your site via mobile devices, it may be beneficial to adopt a mobile-first design approach.

By prioritising SEO and user experience in your website audit, you set the stage for a successful redesign that not only attracts more traffic but also keeps users engaged and satisfied throughout their visit.

Website Audit – Plugins and Themes

When it comes to website audits, examining the plugins and themes used on your site is important. Plugins can impact your website’s performance and security, so it’s essential to review them regularly. Outdated or unnecessary plugins can slow down your site and make it vulnerable to cyber threats. Consider removing any unused plugins or themes to streamline your website’s functionality. Updating existing plugins and themes will help keep your site running smoothly while also enhancing its visual appeal.

Additionally, we can also run a page speed test with PageSpeed Insights and identity which plugin uses the most resources. We can consider changing out the plugin or remove it to reduce the time taken to load the website.

Similarly, evaluating the themes you have installed is important for maintaining a cohesive design and ensuring compatibility with updates. Themes play a significant role in user experience, so selecting the right ones that align with your brand identity is key.

By conducting a thorough audit of your plugins and themes, you’ll be able to optimise your website for improved performance and user satisfaction.

Website Audit – Integration with 3rd party tools

When conducting a website audit, also assess the integration of 3rd party tools. These tools can enhance functionality and user experience but may also cause issues if not properly optimised.

Evaluate each tool for its relevance and impact on your website’s performance. Ensure that they align with your overall goals and objectives.

Check for compatibility with your current platform or content management system. Incompatibility can lead to technical glitches and affect the overall user experience negatively.

Assess the security risks associated with integrating third-party tools. Make sure they adhere to data protection regulations and do not compromise sensitive information.

Prototyping and User Testing

Choose key pages to serve as primary layouts and develop wireframes for them. Wireframes provide stakeholders with a clearer visualisation of the webpage’s flow and help identify essential elements to be incorporated in each page. 

This approach enables the prioritisation of content and facilitates content creators in generating additional material to enhance the user experience.

The web designer can then create a prototype for both the desktop view and mobile view using the approved wireframe. Prototyping allows designers to visualise the website layout and functionality before diving into development. It’s like creating a blueprint for a building – essential for ensuring everything fits together harmoniously.


Using the Prototype, designers and stakeholders can perform a series of user testing with real users and observe and identify potential pain points and areas of improvement. By observing how real users interact with the prototype, designers can gather valuable insights on what works well and what needs adjustment.

Through prototyping and user testing, designers can refine the website design to enhance usability and overall satisfaction. This iterative process ensures that the final product meets the needs and expectations of its target audience, leading to increased engagement and conversions.

Web pages revamp and development

Once the meta data for the pages (meta titles and meta descriptions) and schema mark up has been finalised, the web developer can proceed with creating the pages with fresh layouts. 

Subsequently, after completing the web development process, the developer can optimise the webpages to ensure they are search engine optimised. By utilising Rankmath SEO tools, the developer can suggest modifications to the content and metadata to enhance the page’s SEO performance further. 

It is recommended that the web developer selects plugins with positive reviews and fast loading speeds to incorporate features into the website effectively.

To simplify website management, developers should also contemplate utilising themes that integrate with page builders, such as the Divi Theme, to construct the webpages. This integration enables backend users to easily edit and manage the website post-launch for seamless website maintenance and updates.

During the website redesign process, the Web Developer must ensure to use 301 redirection for any pages or posts that have undergone URL changes. This can be done using Rankmath’s redirection tools. 

3rd party tools integration and Testing

Careful consideration must be given to how these tools are seamlessly integrated into the design without compromising the overall aesthetic. Testing is vital at this stage to ensure that all functionalities work as intended and do not disrupt the user flow.

Testing third-party integrations involves checking for compatibility issues, responsiveness across devices, and overall performance. By conducting thorough testing, any potential bugs or glitches can be identified and rectified before launching the redesigned website.

Enterprise – Level WordPress Hosting (Cloud)

With the new revamp website, consider using Enterprise-Level WordPress Hosting, such as Siteground or Cloudways. This hosting solution offers unparalleled scalability, reliability, and security for your website.

With Enterprise-Level WordPress Hosting, you can handle high traffic volumes without worrying about downtime or performance issues. The cloud infrastructure ensures that your website remains fast and responsive even during peak times.

Additionally, cloud hosting provides automatic backups, advanced security features, and seamless integration with content delivery networks (CDNs) for optimal performance. You can also easily scale resources up or down based on your needs.

Security Hardening and Speed Optimisation

Security hardening involves implementing measures to protect your website from cyber threats and unauthorised access. This can include setting up firewalls, using SSL certificates, and regularly updating software to patch vulnerabilities. Consider protecting your wordpress website with WPMUDEV Defender Pro.

Speed optimization focuses on improving the loading time of your website pages for a better user experience and search engine ranking. This can be achieved through image compression, minifying CSS and JavaScript files, leveraging browser caching, and utilising Content Delivery Networks (CDNs) to serve content faster to users around the world. Learn more about Speed Optimisation for WordPress Website.

By prioritising security hardening and speed optimization during the website redesign process, you can enhance the overall performance and reliability of your site while also safeguarding sensitive data from potential breaches.

Search Engine Optimisation

Search Engine Optimization (SEO) involves optimising your website to rank higher in search engine results, driving more organic traffic to your site.

The processes above have already taken care of all aspects for onsite optimization, you can then consider off-page SEO strategies like link building to help establish credibility and authority for your website. Encouraging backlinks from reputable sites can boost your site’s ranking in search results.

Regularly monitoring performance metrics like organic traffic, keyword rankings, and bounce rates allows you to adapt and refine your SEO strategy continuously. By staying up-to-date with the latest algorithm changes and best practices in SEO, you can maintain high visibility online.

Enterprise -Level WordPress Maintenance

Redesigning a website requires significant effort and time. Companies should contemplate refreshing their website every 3-5 years or whenever there is a shift in business direction. Ensure the website continues to operate seamlessly during this process to prevent any customer loss due to downtime.

With enterprise-level WordPress maintenance in place, you can rest assured that your website will continue to perform at its best while staying secure and up-to-date with the latest trends and technologies. So take charge of your website redesign journey today and watch as your online presence flourishes like never before!

Conclusion

After going through the comprehensive website redesign process outlined above, it is evident that a successful website overhaul goes beyond just changing the look and feel. It involves diving deep into various aspects such as information architecture, SEO optimization, user experience enhancement, web design and development, WordPress hosting on the cloud for scalability, security hardening for protection against cyber threats, speed optimization for better performance, and ongoing maintenance to ensure smooth operations.

At Lemonade, we excel in website redesign, having assisted numerous SMEs and MMCs in revitalising their corporate websites. Our approach is transparent, prioritising your site’s SEO and User Experience. 

Our goal is to attract a fresh influx of customers through your new website while preserving the marketing efforts made on your previous site. Contact our Digital Experience Team for further details.

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