Working with Your Web Design Company

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Working With Your Web Design Company

Are you ready to take your online presence to the next level? Embarking on a web design project with a reputable web design company is an exciting step towards creating a stunning and user-friendly website. In this blog post, we’ll guide you through the essential steps in preparing for a web design project with your chosen web design company. From communicating your vision effectively to providing constructive feedback, we’ve got you covered. So let’s dive in and make your website dreams come true!You can check out our Web Design Checklist to see the full process of the web design project.

Communicating your vision to the web design team

Objective for your website

Communicating your vision to the web design team is crucial for a successful website. Start by clearly defining your goals and objectives for the project. What do you want to achieve with your website? Is it to showcase your products, generate leads, or provide valuable information to users? By having a detailed objective of what you want, you can effectively convey your vision. If your objective is “I want to collect leads”, it is too general.

An example of a objective can be as followed: 

This website is for my Interior Design business, I am providing residential Interior Design. I want the website to help me explain my business better and show the work that I have done in the past to my new customers and allow them to find more inspiration from my past work.

Your objectives for your business may change as it progresses, so while it’s not necessary to have a perfect version now, it’s important to be detailed in order to provide a clear direction.

Think about your brand

Consistency in communication is essential for maintaining your brand. It is important to recognize that your website plays a crucial role in building your brand identity. Take the time to determine how you want your brand to be perceived and think about the tone and voice you want to convey. One effective way to begin shaping your brand’s personality is by selecting a Brand Archetype that aligns with your values and goals.

Brand Archetype and examples

Image Credit : 1677902907430

Brand Archetype is like the horoscope of your brand, it provides a framework based on human psychology to help your company build a worthwhile and valuable relationship. Read up more about Brand Archetype in this article.

Your Target Audience

When communicating with your web design company about your target audience, it is crucial to provide them with a clear understanding of who your ideal customers are. Start by considering their demographics, such as age, gender, location, and income level. Additionally, think about their psychographics, including their interests, behaviors, attitudes, and motivations. 

Create your target audience personas. You can make use of free tools such as Miro to create your personas. You can create one persona per target audience. 

This information will help your web design team create a website that not only captures the attention of your target audience but also effectively engages and converts them into loyal customers. 

Website Functionality

To start, inquire with your chosen web design company about the inherent features included in their web design package. This proactive step allows you to streamline your efforts by avoiding the need for extensive research on functions that are already provided.

Next, when discussing functionality with the web design company, be specific about the features that are important to you. Clearly describe the desired function and the expected user flow associated with it. Additionally, you can create a user flow mapping diagram to provide a visual representation of your feature requirements.

For user flow mapping, you can utilize free tools such as Miro, which offers a user-friendly platform for creating and sharing diagrams.

By explaining your required functions to your chosen web design company, you not only ensure that your needs are accurately understood but also potentially reduce costs. Many web developers charge for the time spent planning user flows, so clear communication upfront can help streamline the process.

Work with your Web Design Team on the project Timeline

Working with your web design team on the project timeline is crucial for a successful website development process. It is important to establish clear communication and set realistic expectations from the beginning.

The duration of a web design project typically spans 2-3 months. Throughout this time frame, it is important to prioritize the project and allocate sufficient time for its completion. By doing so, you can minimize any potential delays in your timeline.

To effectively manage your involvement in the project, have open discussions with your web design team about when they will require your actions, such as giving approvals or providing feedback. Mark these dates in your calendar to ensure that you stay on track. It is recommended to set aside approximately 2 hours for each task to give yourself ample time to review and provide thoughtful input.

Preparing your website content

Preparing your website content is a crucial step in any web design project. It involves gathering and organizing the information that will be displayed on your site, including text, images, videos, and other media.

Content First or Design First?

One commonly asked question is whether it’s better to provide the content to the web design team first or have them create the web design first. The decision ultimately depends on whether you already have a clear idea of how you want to structure your website pages.

If you have a specific vision for the page structure, it may be advantageous to provide the content to the team upfront. To do this, you can create simple tables using collaborative document software like Google Docs. This enables effective communication and collaboration with the web design team during the early stages of the project.

If you find yourself unsure about the specific content to provide, it’s perfectly fine to rely on the expertise of your web designers. In such cases, you can share copies of your company profile, product catalog, or company portfolio with them. The initial stage for the designers will be to create a wireframe, a basic visual representation of the website’s structure and layout. They will then guide you through the flow of the website using this wireframe as a reference.

Once the wireframe is established, you can subsequently provide the required content to the web designers. The wireframe will serve as a helpful guide, ensuring that the content aligns with the overall layout and structure of the website. This collaborative approach allows the designers to work closely with you to bring your vision to life.

Here’s a helpful tip! Consider asking your web design company for keyword ideas that can assist you in writing content that is optimized for search engines. By incorporating these keywords into your content, you can enhance its visibility and improve search engine optimization (SEO) for your website.

How to provide constructive feedback to your web designer

Providing constructive feedback to your web designer is crucial for the success of your web design project. Here are some tips on how to effectively communicate your thoughts and ideas:

  1. Be specific: When providing feedback, be clear and specific about what you like or dislike. Instead of saying “I don’t like the design”, explain why and offer suggestions for improvement.
  2. Focus on objectives: Keep in mind the goals and objectives of your website when giving feedback. Is it user-friendly? Does it communicate your brand effectively? Providing feedback that aligns with these goals will help guide the designer in making necessary adjustments.
  3. Use examples: If there are elements from other websites that you like, share them with your designer as references. This can help them understand your preferences better and incorporate those elements into the design.
  4. Be respectful: Remember that designers put a lot of time and effort into their work, so it’s important to provide feedback in a respectful manner. Point out areas for improvement without being overly critical or negative.
  5. Offer solutions: Instead of just pointing out problems, try to offer potential solutions or alternatives. This shows that you are actively engaged in the process and willing to collaborate with the designer.
  6. Provide timely feedback: Timely communication is key during a web design project, so make sure to provide feedback promptly when requested by your designer. Delays in providing input can affect project timelines.

By following these guidelines, you can ensure effective communication with your web designer and achieve a result that meets both your vision and business objectives!

You can also check out this article to learn more about how you can provide good feedback to your web design team

Work with your web Developer to test the website before launch

Once your web design project is nearing completion, it’s crucial to work closely with your web developer to thoroughly test the website before its official launch. Testing ensures that everything is functioning properly and that visitors will have a seamless browsing experience.

You should collaborate with your web developer to create a comprehensive checklist of items to test. This can include checking for broken links, testing different devices and browsers for compatibility, verifying form submissions, and ensuring proper functionality of interactive elements such as sliders or menus.

Next, conduct thorough testing on each page of your website. Click on every link, fill out forms with various inputs, and ensure that images are displayed correctly. It’s important to simulate real user experiences during this process to identify any potential issues or bugs.

Don’t forget about mobile responsiveness. With an increasing number of people accessing websites from their smartphones or tablets, it’s crucial that your site looks good and functions well on all screen sizes. Test how responsive elements adjust across different devices and ensure optimal user experience regardless of the platform being used.

By working closely with your web developer throughout the testing phase, you can address any issues promptly before launching the website officially – saving time in making post-launch corrections while providing users with a smooth browsing experience right from day one.


Working on a web design project with your web design company can be an exciting and rewarding experience. By effectively communicating your vision, collaborating on the timeline, and providing constructive feedback, you can ensure that your website turns out just as you imagined.

Remember to work closely with your web designer and developer throughout the process, testing the website thoroughly before it goes live. By following these steps and working together as a team, you can create a visually appealing and functional website that will leave a lasting impression on visitors.

If you are located in Singapore or looking for professional web design services in Singapore, consider partnering with our experienced team at Lemonade. We specialize in creating innovative websites tailored to meet the unique needs of businesses across various industries. Contact us today to get started on your next web design project!

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