Purchase a server with good hosting capabilities
The shared server is the most affordable option with most small businesses using this as an option for as little as $2 a month. Shared hosting means that the site is essentially managed on a server that is hosting multiple other sites and resources are shared as such. The downside is that since the site is shared, the loading capacities are reduced and if one site is ever hacked, your business site might be compromised as well. A virtual private server is another popular option, affordably priced from $20-$50 on a monthly subscription, it provides security and performance potential that is sufficient for the bandwidth of business sites. For sites with heavy capacities,, we highly recommend a dedicated server hosting plan as the physical server machine and its technology are optimised to service the server. However, it can cost anywhere from $100- $2000 a month and would be most suitable for sites with high traffic.
Have webmaster tools ready at hand
To understand how these webmaster tools are useful, we first have to understand how data plays a pivotal role in site construction. Data taken from monthly traffic includes visitors coming onto the site via links on social media or article backlinks, the numbers here reflect the amount of exposure the site is receiving and is great for measuring the success of ongoing digital marketing campaigns.
Understanding the average amount of traffic on a site could help creators understand the formula in pulling in the numbers as data trends in months with higher hits could reveal what the client demographic is interested in and what information is obsolete to them. Of course, observing figures is nothing if we can’t figure out where those numbers are popping up from.
The key features to a high conversion rate includes a well SEO-optimised site coupled with high stickiness of the web pages. What forms a good SEO rate includes terms that are commonly picked up by search engines and to keep the user interested in exploring the rest of the site, the content has to be kept engaging and this is where the ‘stickiness’ comes in. To find out how frequently visitors are leaving the site after the first click , check on the ‘bounce rate’ a good figure would be between 40%-50%. A combination of all these data is an indicator of a healthy conversion rate, an industry term that measures the amount of traffic against the number of sales received by the site. Sites that rank highly on Google and other search engines usually have great conversion rates.
Intuitive user interface – dummy-proof the site navigation
To understand what it means for navigation to be proactive, we shall use an e-commerce site for example. A florist is intending to sell bouquets for Valentine’s day and upon clicking on the site link, a pop-up for V-day bouquets immediately appears on the landing page. For users who are then looking for V-day flowers, it hastens their process of browsing the catalogue for one.
Providing solutions to simple problems that users might face increases its accessibility and friendliness. For example, if an e-commerce site is retailing products to international consumers, it would be prudent to include multi-currency options on the catalogue page for convenience and transparency.
A strong content management system
They are intuitive to work with and can handle heavy article loads featuring images, gifs and videos. Flagship brand magazines with an online presence are usually subscribed to their services and lean heavily on digital content for advertising revenue. For a content creator, the layout of the content management system is what makes or break the frequency of content updates as systems with overly complex or tedious functions can make it difficult to upload new stories, essentially creating a bottleneck for the user. Different content management systems ultimately offer different features, price-points and extensibility.
More importantly, kick starting a new site with a solid content strategy sets a strong precedent for users to click on links they find on social media platforms that directs them to the page. It is common for businesses these days to generate sales through content marketing, as adding value in a knowledge based economy discerns you from your competitors especially in industries with homogenous products.
Well optimised for socials
For example, e-commerce sites featuring product images that are linked to their socials could garner a wide following that would be kept up to date on the latest product launches. This following could account for a proportion of revenue generated and collate useful data on market trends as well as understanding the motivations of a user’s purchase. Connecting the site with Instagram, Facebook or even LinkedIn provides a more coherent narrative that adds to the brand perception and
Make it personal
Is the design an evergreen concept?
What is the call to action?
Whether it is a call for sales purchase or an offer for a free trial/promotion, getting the prospect to leave their contact information is step one to pursuing a lead. Inciting the consumer’s desire to associate with the brand is a key strategy in employing marketing psychology, however, to create associations, avoid cliche hard selling methods and tacky sales pitches.
The aim is to attract enough leads so that they form a recurring customer base, never resort to sales techniques that downplay the value being offered by the brand.