Web Design Trends 2025: Approaching Web Design in a Systematic Manner

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Web Design Trends 2025 Approaching Web Design In A Systematic Manner

Taking web design in a systematic way

In the realm of web design, or any design discipline, it is crucial to eliminate subjectivity in order to guarantee that the design fulfils its intended purpose and effectively tackles any obstacles. At Lemonade, we have developed our unique methodology for web design projects, prioritising user experience and search engine optimisation.

Our methodology commences with the selection of diverse approaches, determining the types of layouts, design styles, and ultimately establishing the colour theme to enhance aesthetics.

Read on as we unveil our approach to website design.

Step 1: Choose the web design approach

The web design approach is heavily influenced by the website’s objectives and the demographic of users it targets. Broadly speaking, there are three main types of web design approaches:

  1. Content-Focused approach – For many businesses with an extensive content library that serves as a platform to showcase their services, the solutions they offer are typically customised. Their customers often lack clarity on their exact needs and seek additional resources to determine the type of services or solutions that best suit them.
  1. User-Focused approach – This design approach is typically applied to businesses offering fixed services and solutions. The primary focus is on directing every customer to the relevant page and guiding them towards taking actions that align with the brand’s objectives. Their customer profile often consists of individuals who have a clear idea of what they want but are not yet prepared to make a purchase until they explore the full extent of what the business has to offer.
  1. Mobile User-Focused approach: Businesses with standardised products or services that cater uniformly to all customers often employ a mobile user-focused approach to prompt swift action. This strategy prioritises placing the most crucial call-to-action (CTA) prominently, as their customers are typically on the go and ready to make purchases or schedule appointments for services.

Content-Focused approach

Investopedia uses a content-focused approach to convince consumers to use their trading simulator
Investopedia uses a content-focused approach to convince consumers to use their trading simulator

The content-focused design approach is most suitable for complex products, services, or solutions that require thorough explanation. Brands should opt for this strategy when they have abundant content that helps clarify the benefits or use cases to their customers.

This approach emphasises clear navigation and intuitive layout structures, strategically positioning content elements to facilitate seamless user navigation. A positive user experience is attained when visitors can easily locate the information they seek on the website. Designers must also prioritise proficient user experience practices when implementing a web design using this approach to avoid causing confusion and frustration for users struggling to find content.

Although this method is effective and favoured by search engines, brands need to consider their available resources. Brands with limited content may not benefit from this approach, as it may give the impression that they do not fully comprehend their own offerings.

For the best results, strategies your website for content marketing if you choose to use this web design focus. Here is a way to Strategic Approaches to Content Marketing.

User-Centric approach

FYCS employs user-centric design to enhance accessibility for various user profiles on their website.
FYCS employs user-centric design to enhance accessibility for various user profiles on their website.

A user-centric approach focuses on delivering a seamless and intuitive experience for website visitors. By comprehending users’ needs and preferences, designers can customise the website to align with their expectations.

User-centric design involves conducting thorough research to understand the demographics, behaviours, and motivations of the target audience. This information is instrumental in creating a website that effectively engages users from the moment they arrive on the site. Every aspect, from navigation simplicity to clear call-to-action buttons, is crafted with the user’s perspective in mind.

This strategy is commonly employed by businesses with diverse services, targeting customers who seek detailed information before engaging with the brand. Brands leverage this approach to develop websites that address customer queries effectively.

Since each page of this design approach caters to a specific target audience, a well-designed website using this strategy enhances engagement and boosts conversions.

Mobile-First Design approach

Spruce Singapore Implements A Mobile First Design Approach To Enable Diners To Swiftly Access Relevant Information
Spruce Singapore implements a mobile-first design approach to enable diners to swiftly access relevant information.

Ideal for businesses providing off-the-shelf products and services, a mobile-first design approach ensures a seamless experience for customers well-acquainted with a brand’s offerings and prepared to take immediate actions.

Mobile-first design focuses on delivering key content and functionalities upfront, enhancing user engagement and reducing bounce rates. It emphasises simplicity and efficiency by eliminating clutter and unnecessary elements that may hinder mobile usability.

Designing with a mobile-first mindset not only improves user experience but also boosts SEO performance. Search engines like Google prioritise mobile-friendly websites in search results, making it essential for businesses to embrace this design approach for better visibility online.

Step 2: Choose the types of layout for website designs

Choosing the right website design layout is crucial for enhancing your users’ experience. In addition to aesthetics, a well-designed layout streamlines content navigation for users, ultimately boosting engagement and increasing conversion rates.

In modern website design, these layouts are commonly utilised to offer website users a positive experience that is both functional and visually appealing.

  1. Full screen layout: Ideal for brands with high-quality imagery, it creates a luxurious and sleek ambiance for the brand.
  2. Card layout: Ideal for brands with services featuring multiple benefits and selling points, the card layout offers a neat and sleek design that enhances the overall cleanliness and modernity of the website.
  3. Grid layout: Ideal for most brands, this layout is versatile and does not necessitate an abundance of content or photography. Its adaptability makes it suitable for mobile devices, enhancing user experience across various platforms.

Full screen layout

Kim Soon Lee chooses the full screen layout to effectively showcase their machines, highlighting them in a bold and powerful manner
Kim Soon Lee chooses the full screen layout to effectively showcase their machines, highlighting them in a bold and powerful manner

This type of layout offers users an immersive and engaging experience by utilising the entire screen space available and displayed it with high quality photos.

Full-screen layouts create a visually stunning presentation that captures the user’s attention from the moment they land on a website. By eliminating distractions and focusing solely on the content, this layout ensures that users can easily navigate through the site without any clutter.

This trend emphasises creating a seamless flow of information, allowing users to consume content effortlessly. Whether it’s showcasing products or telling a brand story, the full-screen layout enhances user experience by providing a clean and organised design.

With its modern and sleek aesthetic, full-screen layouts are perfect for businesses looking to make a bold statement online.

Card layout

Apple uses card layout to organised their content
Apple uses card layout to organised their content

The card layout is gaining popularity for its versatility and user-friendly interface.

The card layout organises content into separate containers resembling cards, making information easily digestible for users. Each card can represent a specific topic or feature, allowing visitors to navigate through the website effortlessly.

These cards can be arranged in a grid format, offering a visually appealing way to showcase different types of content such as images, text snippets, or links.

Additionally, the flexibility of card layouts makes them ideal for responsive design, ensuring seamless user experience across various devices.

Incorporating card layouts in web design not only enhances visual appeal but also improves overall navigation and user engagement.

Grid layout

The hatchx uses grid layout to present their content
The hatchx uses grid layout to present their contentThis layout organises content into columns and rows, creating a structured and easy-to-navigate interface for users.

Grid layouts offer a clean and organised look that enhances user experience by making information easily accessible. By dividing content into sections, designers can showcase different types of content such as images, text, and videos in an aesthetically pleasing way.

With the rise of mobile devices, grid layouts have become even more important in ensuring responsive design across various screen sizes. They allow for seamless adaptation to different devices while maintaining consistency in the overall design.

When using the grid layout, be sure to follow these 5 golden rules.

Step 3: Choose the design style

The design style of your website plays a crucial role in establishing and reinforcing your brand tone. Making the right choice can significantly enhance communication with your customers, effectively conveying your brand identity.

There are four main types of web design styles that are considered timeless and can withstand the test of time.

  1. Typography: Typically utilised by brands with a compelling message that they want to convey through their design.
  2. Minimalist: Ideal for brands that emphasise their products or services, as this style removes distractions and fosters a clear focus on essential elements.
  3. Illustration: Suited for organisations that prefer a less formal approach, this style, when chosen thoughtfully, can effectively convey the brand’s emphasis on care and love.
  4. Photography: This style is perfect for achieving a formal and professional look. It can portray professionalism even when incorporating playful or creative photography.

Typography style

Kingsmen Int uses a typography design style to effectively communicate their messaging
Kingsmen Int uses a typography design style to effectively communicate their messaging

When it comes to web design trends for 2025, Typography plays a crucial role in creating visually appealing and engaging websites. Gone are the days of boring fonts – now designers are getting creative with typography to make a statement.

Using unique and eye-catching fonts can help capture the user’s attention and convey brand messaging effectively. Whether it’s bold and modern or elegant and sophisticated, typography sets the tone for the entire website.

Incorporating custom fonts and playful typography can add personality to your website, making it more memorable for visitors. Remember, readability is key when choosing fonts – striking a balance between style and functionality is essential for a great user experience.

Experimenting with different font pairings, sizes, colours, and spacing can create visual interest on your site while enhancing user engagement. Don’t be afraid to think outside the box and push boundaries with typography in your web design projects!

Minimalist style

Daum utilises a minimalist design to allow their product design to be the foucs.png
Daum utilises a minimalist design to allow their product design to be the foucs.png

Minimalism focuses on simplicity and clean aesthetics, emphasising essential elements while eliminating unnecessary clutter. This design style creates a sleek and modern look that enhances user experience by reducing distractions.

Minimalist web designs often feature ample white space, simple typography, and limited colour palettes. By stripping away excess elements, minimalist designs ensure that users can easily navigate the website without feeling overwhelmed. The use of negative space helps draw attention to key features and content, guiding users through the site seamlessly.

Incorporating minimalist design principles can also improve website loading times and overall performance. With fewer elements to load, pages can render faster, providing users with a smoother browsing experience. Additionally, minimalism aligns well with mobile-first design approaches by prioritising clarity and functionality on smaller screens.

Illustration style

Shaws Preschool incorporates charming illustrations to convey a more nurturing brand tone.
Shaws Preschool incorporates charming illustrations to convey a more nurturing brand tone.

Illustrations in web design have become increasingly popular, adding a unique and creative touch to websites. They can convey complex ideas in a simple and visually appealing way. Illustrations are versatile, allowing for endless customization to match brand identity and tone.

By incorporating illustrations into your website, you can create a more engaging user experience that captures attention and communicates information effectively. Whether it’s hand-drawn or digital artwork, illustrations bring personality and charm to the design.

With the rise of AI, businesses are incorporating AI-generated images to convey a sense of modernity and connectivity. This innovative approach not only adds a touch of modernity to brand aesthetics but also underscores a commitment to staying at the forefront of technological advancements. By harnessing the power of AI to create visually appealing and on-trend imagery, businesses can effectively engage their audience, foster a sense of connection, and position themselves as forward-thinking entities in a dynamic market environment.

Photography style

Quantum Solution uses a photography web design style to enhance their brand's professional appearance
Quantum Solution uses a photography web design style to enhance their brand’s professional appearance

Photography adds a personal touch and visual appeal to websites that can captivate users instantly.

Using high quality photography allows websites to evoke emotions, convey messages, and establish brand identity through images. By carefully selecting and strategically placing photos on the website, designers can create a cohesive and impactful visual experience for users.

The photography web design style imparts a formal brand tone, regardless of the playful or serious nature of the images. This approach elevates the brand’s professional image, offering a polished and sophisticated visual experience for users.

Step 4: Choose between dark theme or light theme

Choosing between a dark theme and a light theme for your website can significantly impact the overall user experience. 

  1. Dark theme are known for their modern and sleek look, often enhancing visual elements and creating a sense of sophistication. 
  2. Light theme are generally preferred for their clean and minimalist appearance, offering readability and a more classic feel. 

Both themes have their unique advantages and cater to different preferences, so selecting the right one will depend on your brand identity, target audience, and the desired atmosphere you wish to convey through your website.

Dark theme

Citibank Private Banking's website uses a dark theme to showcase their exclusive services.
Citibank Private Banking’s website uses a dark theme to showcase their exclusive services.

Dark themes have been gaining popularity in web design, offering a sleek and modern look that appeals to users. The use of dark backgrounds with light text creates a visually striking contrast that is easy on the eyes.

When implemented correctly, a dark theme can enhance user focus and draw attention to important elements on the website. It also conveys a sense of sophistication and elegance, making it ideal for brands looking to make a bold statement.

In addition to aesthetics, dark themes can also help reduce eye strain, especially when browsing in low-light environments. By optimising colour schemes and contrast levels, designers can ensure readability without compromising style.

Incorporating a dark theme into web design can create an immersive user experience that aligns with current trends and preferences.

Light theme

Airbnb uses a light theme to reinforce its modern business concept.
Airbnb uses a light theme to reinforce its modern business concept.

Light themes not only enhance readability but also contribute to a modern and sleek look that appeals to users seeking simplicity and elegance in design. By choosing lighter hues for backgrounds and text elements, websites can achieve a harmonious balance that promotes visual comfort while maintaining an inviting atmosphere for visitors.

Incorporating subtle gradients or shadows can add depth and dimension to the light theme, elevating the overall visual appeal without overwhelming the user with excessive elements. Additionally, pairing light colours with strategic pops of vibrant tones can create contrast and draw attention to specific areas of importance on a webpage.

Embracing the Light Theme in web design for 2025 offers endless possibilities for creating visually appealing interfaces that prioritise user focus and engagement through thoughtful colour choices.


Embracing web design trends for 2025 means focusing on user experience, SEO-friendly practices, and mobile-first approaches. By adopting a content-focused and user-centric design approach, utilising full screen, card, or grid layouts effectively, incorporating typography, minimalist design elements, illustrations or photographs creatively, and playing with dark or light colour themes strategically – websites can truly stand out in the digital landscape.

At Lemonade, we focus on removing subjectivity from design and implementing our method to craft a website that suits your business perfectly. Our goal is to capture and reflect your brand’s tone and essence in your digital assets, ensuring a consistent and cohesive brand identity across all platforms.

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