Designing a professional site doesn’t have to be tricky
A web-design sales consultant like any other sales professionals are here to assist clients in troubleshooting needs for their businesses.One might have heard of terms such as an account or project manager but their job scopes relatively revolve around the same stratospheres of consultancy.
At the heart of it all, a consultant’s duty banks heavily on servicing the clients and managing of projects from conception to delivery. In the process, the consultant provides insights and executes expectations according to the client brief.
In a professional web design agency, a sales consultant is the main point of contact between the clients and the rest of the team and so it is vital that the consultant understands every nook and cranny of the site building process. Here are 10 qualities a good web design sales consultant should have.
Extensive portfolio of projects
Familiar with online marketing tools and trends
SEO optimisation and Google analytics are the basic know-hows in online marketing, the consultant should understand the ins and outs of these tools required to optimise the site.
SEO optimisation is a skill that is used by the content writer to increase the ranking of the site on search engines.
It works when the search engine picks up on commonly searched terms, and the words with the highest number of hits are ranked highly on its pages. It is important for a site to rank well on a major search engine such as Google as it proportionately affects the amount of traffic the site attracts.
The higher the site ranks, the more traffic it is likely to receive as users would click on the links most convenient to them. Google analytics is a free tool that online marketing professionals use to review the analytics their site collects, be it the amount of traffic or the number of clicks on a certain article link. This information tells them directly what their readers are interested in and should give a clearer direction for certain web features or content.
Extensive knowledge of high conversion rate sites
To put it simply, a site with a high conversion rate is one that draws plenty of traffic to the site or the site’s landing page. In general, the conversion is supposed to hit a desired KPI that the client has set, and with a desired KPI, the site is able to generate quality leads for a satisfactory ROI.
A good consultant would be able to identify the elements that make up a site with high conversion rates and would instinctively avoid features that do not. The first element of a high conversion rate site is a site with an impressive landing page. A great landing page makes use of sticky content that captures the reader’s attention for a sustained period of time.
Marketing a product or service in a knowledge-based industry has to add value in order for it to turn into successful sales leads. Great content coupled with sticky durations on a site provides great analytics to eventually woo advertisers and your consultant should advice you accordingly.
Transparency in making sales
Understands client priorities when developing a site
Extensive knowledge of latest site updates and tailors to client’s needs efficiently
Great interpersonal skills
Familiarity with each stage of the site programming process
A site requires roughly seven stages of development before it is ready to be launched.
The first and foremost stage requires an initial consultation with the consultant on what the site and the site’s objective is supposed to be.
This is followed by research on similar sites and web design aesthetics before the consultant proposes them to the client. Upon approval, the site assembly begins by writing back-end codes and content for all pages of the site. The site has to undergo rigorous debugging and testing of conversion rates before the client reviews it for the soft launch.
When the site is finally launched, it is still maintained by the team at the web design agency to ensure that the content is up-to date and there are no glitching or security threats that could cause hiccups in the user experience. The maintenance provided by most web-agencies are offered as part of their web building packages.
You trust them with making decisions
Occasionally, there are clients who just started digitalising their businesses and have gaps to fill regarding their decision making process, the sales consultant is there to help with their expertise and confidence derived from working on similar projects. At Lemonade, our in-house sales consultant Jena would be familiar with that.
“Clients trust experts like us to provide them with solid suggestions and add value in digitalising their businesses, especially in making decisions for newly established firms.”