The Ultimate Guide to Small Business Website Design
Are you looking to create a small business website design? If so, check out this article for some top tips. Click here for some more info!
Are you thinking about creating a website for your business to help reach your goals?
In today’s digital era, having a functional website is essential for business success.
Small business website design needs not only to be pleasing to a viewer’s eye but it also has to deliver desired results to customers rapidly and consistently.
Here are a few tips to help you get started.
Create an Appealing Homepage
Look into creating a good homepage by making use of dynamic colors and incorporating vibrant fonts.
The is aimed at ensuring that no site visitor fails to notice the core brand message on your site.
This will ultimately lead to an increase in website leads. A good homepage is not only defined by a bold craft that grasps the reader’s attention but also carries the main message.
You should also focus on curating interactive and visual content for the website.
Implement Responsive Website Design
Responsive web design simply means that a website automatically adjusts to the size of any device such as a smartphone, tablet, or desktop.
You, therefore, need to design a website that is flexible and allows for optimization of contents and is accessible on different devices.
Responsive website design is advantageous because you just pay for the one site, and it will deliver content to many devices.
Today, more people are using smartphones to browse on Google rather than using laptops or computers.
Developing a mobile-friendly small business website design will give you further reach hence more customers.
Easy to Organize Content Calendars
While no one knows precisely how much impact consistency has on any particular platform, we know it’s a great idea for a business blog.
You need a regular schedule for regular visitors, and you need it to power the content on a weekly mailing list.
Updating your site regularly also helps make search engines treat your site as more legitimate. The only way to keep a good schedule is to have a well-organized queue.
Calendars with customized scheduled, automated posting, and integration with your top blogging tools are essential.
Look for a content management system (CMS) that lets you provide the highest level of content with minimal effort for your small business website design.
Can You Measure Where People are Clicking?
Page views are helpful, but they’re not the full story. It’s important to know where customers start from on your site, where they go to next, and the whole path of their journey from start to finish.
You don’t need to track each visitor individually, but knowing the general patterns can help you focus on the content that works.
If visitors to one blog post go to a specific product page twenty per cent of the time and arrive at the same product page only three per cent of the time from another post, that tells you far more than just the visitor counts.
Add in Landing Pages
Landing pages are an essential part of every business site, and they have their own particular formatting elements.
If your CMS doesn’t allow for speciality templates or redesigns that keep potential customers focused on the product, you need a different interface.
Create Blog and keep writing
A blog page is essential for websites of any sizes. Even if you are just a small business, you should also consider writing educational and informative blog entries. A good number to work on is 2 articles per month.
Your blog article should educate your users and bring a higher trust value to your company.
Integrate your website with exit intend pop-up
With statistics of as high as 300% conversion, how can you miss out this opportunity? An exit intends pop-up gathers feedbacks and allows your user to think twice again before leaving your website.
You should make use of your last chance to gather the contact details of your visitors and gather feedback on why they leave your website ( well, it could be just a technical fault).
If you are using a WordPress website, you can consider using the following plug-in :
- Yeloni Free Exit Popup
- Exit-Intent Popups by OptiMonk
- OptinSpin – Fortune Wheel Integrated with Woocommerce Coupon and Exit Intent Technology
Increase your chance of getting more leads with clear contact details
Having clear contact details on the website is common sense. But most of the websites owners are not using it. According to our experience in web design and web development, you should place you contact details in at least the footer of your website and somewhere prominent on the header of your website. Web users will usually look for these two areas for you contact details.
We highly recommend a using a small bubble that floats on your website too.
We have recently found a plugin that does just that. This plugin also can collect phone number from your visitors for a callback.
Check out the call-back request plugin here
Allow users to reach you on Whatsapp / Facebook messenger
As web users get lazier, it is best that you bring some new and easier way of communication to your website. Whatsapp allows you to integrate a button on your website for users to contact you easily.
To insert a WhatsApp button, you can simply add https://wa.me/15551234567 as the link to your button. Check out the Whatsapp’s FAQ on how to do insert the WhatsApp button to your website.
For facebook messenger, you can use an additional plugin to integrate it. The Call-back request plugin mention above works well too.
Add testimonials to your website
It is important to add testimonials to your websites. Testimonials acts a garuntee to your customers. A customer will usually look for reviews before buying products or services from you website.
You can import Google’s review to your website if you have good review.
Create the Best Small Business Website Design Today
Every site needs great features and crystal-clear organization in order for your customers to stick around.
You need to create the right website not just for you but for your customers as well.
To optimize your business site and provide the best content and services for your target market, you need to implement these important elements mentioned above.
For more information, contact us.