Learn Important Principles of Web Design That Can Boost Conversions
With the knowledge of basic principles of web design, creating an appealing and functional site is easy. Designing a website wisely can help you boost conversions with ease.
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The average American only gives a web page 10 to 20 seconds of their time; however, if your page is compelling enough to keep them looking for 30 seconds, it’s likely that you’ve got their attention. The real challenge is – how do you get a visitor to stay on your page for that long?
Have you ever visited a business’s website and found yourself completely frustrated by their web design? Unfortunately (or fortunately, for the competition), most businesses completely underestimate how much web design affects their conversion rates.
If you want to learn more about how the principles of web design can enhance your eCommerce performance, check out these five web design tips.
1. Consider Hick’s Law
As you probably know, successful marketing has a lot to do with psychology. Hick’s Law is one of those psychological marketing tools.
According to the British psychologist William Edmund Hick, the more choices a person has, the more time it takes them to make a decision. That seems like common sense, right? But how does this relate to website conversions?
As it turns out, the more choices a person has, the less interest the person will develop. If you overwhelm your website visitors with choices, they won’t bother taking the time to make a choice at all.
Make sure to keep your links minimal. In fact, it’s wise to focus users’ attention on a simple and attractive welcome gate to simplify their experience with your page.
2. Employ the Rule of Thirds
If the Rule of Thirds helps photographs garner interest, why couldn’t it help your web design elements?
By applying this principle of photography to the principles of web design, you can create a layout that draws in the eye. If you place your more important web design elements at the intersections of the grid, you will get more user action.
3. Evaluate Your Negative Space
Think about negative space like you think about Hick’s Law. A crowded web page will only overwhelm your users.
The negative space surrounding test is crucial to the user experience. Don’t put links too close together, watch your line height, and even be wary of kerning. Make sure to keep plenty of empty space around your text elements so that users can relax their eyes a bit.
4. Think About an F-Layout
We read books from left to right, starting from the top. As it turns out, we read websites this way as well.
Consider this in your design by placing your important elements near the top left portion of the page. Further consideration of the F-shape will push you to put more important information on the left, and less important things on the right.
5. Use Attention Grabbers
Finally, you need something to grab a users attention to keep them on your page. There are several ways to do this.
Large headlines with simple, but compelling text will draw a user in. Beautiful and interesting images can keep users fascinated. If you want to take your media a step further, use videos and gifs instead of flat imagery. In fact, any interactive element, like animated buttons, will keep visitors intrigued.
More on the Principles of Web Design
A well thought out design is a well-performing website. By following these principles of web design, your visitors will be drawn to your page, rather than repelled by it.
Of course, the ideas for new, compelling web design elements don’t end here. stop by our blog page for even more guidance and inspiration.