Ready to begin a new web design project? Don’t get started yet.
25% of web projects fail. If you want to be in the 75%, there are a few things you need to know before you get started.
Jumping in before you’re completely prepared can be bad news, causing delays and budget blowouts.
Here are 5 things you need to know before you begin your next project:
1. Don’t Underestimate Content
Content requires time, respect, and attention. While it can be tempting to create content after the design of the website, this will have a negative impact on the site.
Often, the ideas in your head look nothing like the content that is actually produced. The last thing you want to do is build an awesome area with cutting-edge functionality, only to find that the content hasn’t come together so the section will no longer be used.
If you need help with content creation, you can always approach our content marketing partner, Cooler Insights, for some help!
2. Make a Plan
Before you begin your project, it’s important to outline your goals. Maybe you’re aiming to convert more leads, get more visitors, or generate attention for your brand.
Once you’ve outlined your goals, every decision should be made with those goals in mind. If you’re unsure which direction to choose, or faced with a difficult decision, ask yourself which is most likely to give you the results you’re looking for.
3. Consider Ongoing Maintenance
It’s not enough to simply create a website and send it out into the World Wide Web. Google is constantly changing its algorithms, and website owners must react accordingly.
Before you begin your web design project, think carefully about who will be responsible for maintaining that website. They’ll be in charge of keeping Google happy, looking after security, and upgrading WordPress.
Often, when you’re looking for a company to maintain your website, you’ll also find an excellent partner to help with other parts of your project.
4. Know Your Visitor
Take some time to consider your ideal client before you get to work. This insight will help inform your design decisions and content, so you can build a fluid, familiar, and user-friendly experience for visitors.
5. Understand Success
Ask your team “what does a successful project look like?” It’s important that everyone is on the same page when it comes to success metrics. That way, the project will have clear expectations from the word go. And your team will understand what they need to do for design and process.
Whenever possible, create measurable metrics for success. This will allow you to see if you’re meeting key milestones along the way.
Ready to Begin Your Web Design Project?
Any great project begins with a smart plan. Before you begin your next project, follow the above steps to increase your chances of success.
Want to learn how we can help you with your next web project?
Get in touch today and let’s talk.