You may have an eCommerce shop, but if you don’t apply these 10 eCommerce website tips, you could be losing out on big money!
As an owner of an eCommerce store, you’re up against a lot of competition. That’s just how it is.
One way you can stand out from the crowd is through a strong website. But if you’re new to web design, it can be tough to know where to start.
That’s why we’ve compiled five design elements your eCommerce site needs to be successful. Check them out below!
If you are not selling items on your website, you should check out the 15 tips to convert visitors into customers for your website
1.Great Product Photography
As an eCommerce store, your goal is to sell products. But if your product photography is low quality, your sales are going to be low.
Since people can’t physically touch your product, your photos have to be great. If you are selling clothes, for example, buying online means that people can’t try on your clothes before purchasing.
To overcome this, have high-resolution photos on plain backgrounds. Also, provide photos from all different angles. A zoom feature is also a must.
Here’s a quick DIY guide to product photography that you can consider learning from.
2. Detailed Product Descriptions
When you’re in a store and you have questions about a product, you can talk with one of the workers. But online, you don’t have that luxury.
So to overcome this, be sure to include detailed product descriptions for each of your products. Include information about the specs or measurements if applicable.
Also include color information, fabric content, or the materials used to make your product. It’s also a good idea to include information about how buying your product will improve your customer’s life.
Write an Epic product description that sells! Here’s an article about it.
If you can’t write, you should consider some help from freelancers. There is a list of freelancers that are willing to write those descriptions for you. A good content writers rates are around $40/$60.
3. Strong Homepage
Did you know that the average human attention span is now shorter than a goldfish? This means that you have a very short window to convince your audience to stay on your homepage.
Do everything you can to be as clear as possible. Get right to the point about what you offer. And feature an engaging header image that avoids cliches.
If you have not done so, you should check out these awesome web design trend of 2018.
4. Add Simple Checkout to Your List of Design Elements
The goal of your eCommerce site is to sell, so your checkout process needs to be as simple as possible. This might sound obvious, but the truth of the matter is that many companies have bad checkout processes.
Some ways to improve your e-commerce website includes:
- Allow people to change the number of items in the cart
- Save your customer’s credit card information from the last time they purchased
- Don’t ask for information that’s unnecessary
- The simpler the checkout process, the more likely people are to buy from you now and in the future.
- allow guest-checkout especially for your mobile users.
5. Include Social Media Links
Social media is a great way to engage with your customers. In fact, many sales come from people seeing an ad or post on a social media site. One study found that Facebook influences 52% of consumers’ online and off-line purchases.
So, one great design element you should include on your site is social media links. Make it easy for people to follow you on Facebook, Twitter, and Instagram.
On these sites, you can post information about product updates, current promotions, and special events you’re hosting.
You can try these social media sharing plugins in WordPress that we have personally tried it and it’s good!
- Monarch. The Best Social Media Sharing Plugin For WordPress by Elegant Theme ( Makers of Divi Builder)
- Easy Social Share Buttons for WordPress
- AddToAny Share Button
6. Encourage Reviews
I love this clip and NO, I do not encourage you to use fake reviews but it shows how important good reviews (in this case, many) help you to be successful.
Reviews play an important part in your customers’ thought process, it either makes or breaks a deal.
Encourage your customers to leave reviews of your products by giving them benefits. A review for a $20 discount coupon sounds like an easy job to your customer.
Not only will they come back to buy more items from your e-commerce shop (with their easy money), they also help another customer to make a decision on their purchase.
Here are some plugins that will help you to reward your customers.
7. Integrate with Google Analytics for tracking
If you have not done so, you should implement Google Analytics for your eCommerce website (How to Install Google Analytics in WordPress for Beginners)
A Google Analytics will help you understand your customers’ flow in your website. Study your statistics of your GA and improve your eCommerce website.
if you do not know how to ready GA stats, I highly recommend you to use this plugin –
8. Use a Lookbook
Humans are visual animals. We look at beautiful things and we start buying them at home. If you have ever taken a trip to IKEA, grab a copy of their catalogue. You will notice that they sell their products by presenting your ideas that how the product can be used.
Having a Lookbook not only help your customers to decided faster with their purchase but also help you to up-sell other products.
A lookbook can be as simple as creating a full-wdith slider and put in your beautiful image. You can do so easily on divi theme.
9. Encourage Newsletter Sign up
Encourage your customers to sign up for your newsletter. You can provide a discount coupon code for these users who signed up.
You can make use of MailChimp WordPress add-on or we recommend Bloom newsletter plugin.
10. Cart Abandonment not just for return but feedback
You should give some rewards to your customers who left your website after adding products to cart Beside encouraging them to return your eCommerce for more purchase, you should also take the chance to gather feedback from these customers. Integrate a survey into your email and have them to help you to point out any errors that your eCommerce may have.
Designing Your eCommerce Site for Success
There you have it! Ten tips you need on your eCommerce website.
Teck Seng is the founder of Lemonade, a web design company in Singapore. As a WordPress consultant and Project Manager in Lemonade, he has worked with many client’s websites from many different industries. His passion for web design and digital marketing has allowed him to help many businesses to grow with their websites.
Under his lead, Teck Seng and his team manage to attain awards include CSSWinner Awards CSS Design Awards.
Teck Seng is also a WordPress course trainer at Equinet Academy, a partner and friend of Lemonade.